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The rules of search have changed. If you're reading this, you've probably noticed that ranking #1 on Google doesn't mean what it used to. With AI Overviews appearing in over 50% of queries and ChatGPT processing 800 million weekly active users, the discovery layer has fundamentally shifted from "ten blue links" to synthesized AI answers.
According to Conductor's 2026 AEO/GEO Benchmarks Report, 94% of CMOs plan to increase their AI visibility investment this year. The reason is straightforward: organic click-through rates drop 61% when AI Overviews appear, and the brands getting cited in those answers are capturing traffic and trust that traditional SEO alone can't deliver.
This guide evaluates the 11 best AI SEO platforms for enterprise teams navigating Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Each tool was assessed across five criteria: AI engine coverage, optimization capabilities, enterprise readiness, attribution and analytics, and value for investment.
Our evaluation framework prioritizes what actually moves the needle for enterprise brands:
AI Engine Coverage: Does the platform track visibility across ChatGPT, Google AI Overviews/AI Mode, Perplexity, Claude, Gemini, Copilot, and emerging surfaces like Amazon Rufus?
Optimization Capabilities: Can you act on insights, or just monitor? The gap between "we see the problem" and "here's how to fix it" separates monitoring dashboards from optimization platforms.
Enterprise Readiness: SOC 2 compliance, SSO, API access, multi-market/language support, and governance features matter when rolling out across global teams.
Attribution & Analytics: Can you tie AI visibility to pipeline and revenue, or are you tracking vanity metrics?
Value for Investment: Price-to-capability ratio relative to team size and use case.
Best For: End-to-end AI search optimization from AEO to traditional SEO, with global coverage for enterprise brands
Goodie AI has positioned itself as the comprehensive platform for brands that need to operationalize AI search visibility across their entire marketing stack. Built by the team at NoGood, the platform reflects years of growth marketing expertise translated into purpose-built AEO tooling.
What Sets Goodie Apart
The platform's strength is its end-to-end workflow. Rather than just showing you where you appear (or don't), Goodie connects visibility data to actionable optimization through its Intelligent Prompt Engine, which recommends topics and prompts to target based on your ICP alignment. The Optimization Hub delivers prescriptive tasks ranked by impact with one-click export to tools like Jira.
Engine coverage is among the broadest available: ChatGPT, Gemini, AI Overview, Claude, Perplexity, Grok, DeepSeek, Meta AI, AI Mode, Copilot, and Amazon Rufus. For enterprise teams managing multi-market strategies, the Geo-Language Matrix provides visibility by country and language, a critical capability often missing from competitors.
Enterprise Features
Notable Clients: Unilever, SteelSeries, and leading enterprise brands across SaaS, DTC, and Fintech
Best For: Enterprise CMOs, growth engineers, and SEO directors who need multi-market governance and a closed-loop workflow connecting AI visibility to revenue.
Pricing: Custom pricing; reach out for enterprise demo
Best For: Brand intelligence and perception management across LLMs and AI agents
Revere AI takes a brand-intelligence-first approach to generative engine optimization. Where many platforms focus primarily on citation tracking, Revere emphasizes understanding how LLMs represent your brand: the sentiment, positive and negative attributes, and performance metrics that shape brand perception in AI-generated responses.
Core Capabilities
The platform measures and monitors brand presence across major LLMs with a focus on perception intelligence. This includes tracking visibility and sentiment across key metrics, competitive benchmarking, and source analysis to understand which content is driving AI representations of your brand.
Revere's approach is particularly valuable for brands concerned with brand safety and narrative control in AI search. The platform helps teams understand not just whether they're mentioned, but how they're being described and what sources are shaping those descriptions.
Strengths
Best For: Brand managers, PR teams, and marketers focused on controlling narrative and perception across AI discovery surfaces.
Pricing: Contact for custom enterprise pricing
Best For: Teams already invested in Ahrefs seeking integrated AI visibility without vendor sprawl
Ahrefs has been the go-to for backlink analysis and keyword research for years. Their 2025 expansion into AI search with Brand Radar represents a pragmatic approach: extend the existing SEO toolkit to cover AI visibility rather than requiring an entirely new platform.
AI Visibility Features
Brand Radar tracks your brand across Google AI Overviews, AI Mode, ChatGPT, Perplexity, Microsoft Copilot, and Gemini. The integration with Ahrefs' core data means you can correlate AI visibility with traditional SEO metrics like backlink growth, keyword rankings, and organic traffic in a unified view.
The platform has tracked over 252 million prompts, providing substantial data for competitive benchmarking. Beyond AI visibility, Brand Radar includes search demand tracking (branded search volume trends dating back to 2015) and web visibility analysis linking mentions across Google.
Strengths
Limitations
Best For: SEO teams already using Ahrefs who want AI visibility without adding another vendor.
Pricing: Brand Radar add-on pricing varies; contact for enterprise rates
Best For: Enterprise organizations needing governance, data infrastructure, and AI search within a comprehensive SEO suite
Semrush's AI Toolkit represents the most comprehensive approach from an established SEO platform. Their 2025 AI Overviews Study analyzed 200,000 keywords and found that 86% of queries with high commercial intent now trigger AI-generated answers, which informed the platform's development priorities.
AI Search Capabilities
The platform offers ai_overview_presence and snippet_source fields on billions of keywords, plus Topic Research tools that surface People Also Ask questions for prompt constellation mapping. The SEO Writing Assistant now includes LLM readiness scores, flagging missing FAQ schema or weak entity mentions before publication.
Through the Semrush App Center, teams can layer specialized AEO capabilities like Otterly's monitoring on top of Semrush's core data infrastructure. This modular approach gives enterprises flexibility without sacrificing governance.
Enterprise Features
Limitations
Best For: Large enterprises seeking governance, procurement simplicity, and a flexible app layer within a platform they already know.
Pricing: AI Toolkit starts at $99/month as add-on; Enterprise AIO is quote-based
Best For: Mid-market teams and agencies needing real-time AI search analytics with strong regional support
Peec AI has emerged as a strong mid-market option, raising approximately €7M in funding within five months and growing to €650K ARR within four months of launch. The platform's German roots give it particular strength in European and multi-language markets.
Core Capabilities
Peec focuses on real-time reporting by region and AI assistant, with strong competitor tracking and multi-user support. The platform tracks visibility, position, and sentiment on AI-driven search platforms including ChatGPT and Perplexity, with clear prompt-level analytics.
The simplicity is intentional. As their positioning states: "Peec avoids the issues we see with other SEO/AEO platforms, where there's often an overload of features. It keeps things simple: set up your prompts, see your AI visibility, and act on top citations."
Strengths
Limitations
Best For: Growing startups, SMEs, and agencies that need clarity on AI answer analytics, especially for European markets.
Pricing: Starter €89/month, Pro €199/month, Enterprise €499+/month
Best For: Content teams focused on content optimization for both traditional and AI search
Surfer SEO built its reputation on content optimization through SERP analysis, demonstrating a 0.28 correlation with Google rankings, stronger than backlinks at 0.17. Their expansion into AI search with AI Tracker extends this content-first philosophy to generative engine optimization.
AI Search Features
AI Tracker (launched June 2025) monitors how content performs in AI-generated search results, tracking citations and mentions across platforms. The platform identifies which pages AI is citing for your tracked prompts, revealing both where you're winning and where competitors are being referenced instead.
The strength is the optimization workflow. Surfer's Content Editor now includes AI visibility considerations, with tools like Auto-Optimize for entity coverage and fact density, critical factors for AI citation. The Topical Map feature helps build comprehensive content clusters that establish the topical authority AI systems reward.
2026 Workflow Integration
Surfer's top performers are now running a three-step AI SEO workflow:
Limitations
Best For: Content teams already using Surfer who want to extend optimization efforts into AI search without adding another platform.
Pricing: $95-495/month depending on plan; AI Tracker included in higher tiers
Best For: SMBs and agencies seeking affordable AI visibility monitoring with practical GEO features
Otterly AI has grown rapidly since emerging from stealth in December 2024, reaching over 5,000 users and earning Gartner's Cool Vendor designation for AI in Marketing. The platform's strategy centers on integrating GEO capabilities into existing SEO workflows, particularly through its Semrush App Center integration.
Core Capabilities
The platform monitors brand mentions and content across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, and Microsoft Copilot. Search prompts show which GEO prompts feature your brand, while link tracking monitors all branded links appearing in AI answers.
The GEO Audit tool provides comprehensive analysis with SWOT framework, competitor set identification, and tactic gaps. For agencies, this feature has proven valuable for closing "AEO sprint" engagements by demonstrating visibility gaps to clients.
Standout Features
Limitations
Best For: SMBs, mid-market brands, and agencies seeking cost-effective AI visibility monitoring without enterprise complexity.
Pricing: Starts at $29/month; 14-day free trial available
Best For: Enterprise content marketing teams integrating LLM optimization into comprehensive content strategy
Contently has evolved from a content marketing platform into what they position as a complete LLM Optimization solution. Their approach combines AI-powered content creation with what they call the "LLM Optimization Blueprint" for getting content cited in AI search results.
Strategic Approach
Rather than focusing solely on monitoring, Contently emphasizes the full content lifecycle: strategy, creation, optimization, distribution, and measurement. Their LLM Optimization Blueprint guides content optimization for AI models from topic selection through content creation and distribution.
The platform combines AI efficiency with editorial oversight, ensuring content quality and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) that AI systems prioritize for citations. The SEO Story Ideas Generator identifies trending topics based on performance algorithms.
Enterprise Features
Documented Results
Limitations
Best For: Enterprise content marketing teams that need AI optimization integrated into comprehensive content strategy and workflow.
Pricing: Custom enterprise pricing based on needs
Best For: Brands focused on comprehensive AI search visibility with strong competitive intelligence
AthenaHQ, backed by Y Combinator with $2.2M in seed funding, was founded by former Google Search and DeepMind experts. The platform positions itself as a "GEO command center" for teams that need to monitor, analyze, and act on AI visibility across multiple surfaces.
Comprehensive Coverage
AthenaHQ unlocks all 8+ AI platforms (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews/AI Mode, Copilot) on their Starter plan, unlike competitors that gate platform coverage behind enterprise tiers. The ACE (Athena Citation Engine) tracks citations and explains how engines are describing your brand.
Standout Features
Case Study Results
Limitations
Best For: Growth teams and enterprises that want comprehensive AI visibility with competitive intelligence and don't mind premium pricing.
Pricing: Starter $295/month, Growth $545-900/month, Enterprise $2,000+/month
Best For: Fortune 500 brands needing statistically significant AI visibility data at scale
Evertune differentiates on methodology scale. While many platforms run dozens or hundreds of prompts, Evertune analyzes over 1 million prompts per brand monthly across 12,000 prompts per product category per model. This scale delivers more stable insights and reduces volatility in visibility measurements.
Core Approach
The platform maps which product attributes drive recommendations in each category and tracks the most common words and sentiments used to describe your brand. This creates a detailed content roadmap showing how to educate LLMs effectively about your brand and products.
Enterprise Capabilities
Trusted By: Fortune 500 brands across Finance, Retail/E-Commerce, Automotive, Pharma, Tech, Travel, Food/Beverage, Entertainment, CPG, and B2B
Limitations
Best For: Enterprise brands very focused on perception tracking who need statistical confidence in their visibility data.
Pricing: Free limited audit available; custom Enterprise pricing
Best For: Marketing teams needing persona-based AI visibility analysis and competitive positioning
Gumshoe takes a unique approach by generating thousands of AI conversations to map how models talk about brands across different buyer personas. This "Share of LLM" metric provides competitive positioning data that helps brands understand not just visibility, but contextual performance.
Persona-Based Analysis
Rather than treating visibility as a generic number, Gumshoe models different consumer types (like "Hybrid Schedule Professionals" or "Corporate Crossfitters") to show how visibility varies by persona. This helps teams prioritize content for the audiences that matter most.
Core Features
Model-Level Insights
Gumshoe quantifies visibility variations across models. In their Vuori case study, the brand showed 46% visibility in Google Gemini but only 10% in Claude Sonnet, revealing where targeted optimization could have the highest impact.
Limitations
Best For: Marketing, SEO, and product teams that need persona-driven visibility analysis and competitive positioning across AI platforms.
Pricing: Currently free during public beta; Pay-as-you-go $0.10/conversation, Enterprise custom pricing
Start with your primary constraint:
If budget is tight: Otterly AI ($29/month) or Gumshoe (free beta) provide solid monitoring foundations.
If you need integration: Ahrefs Brand Radar or Semrush AI Toolkit extend existing investments without vendor sprawl.
If content optimization is priority: Surfer SEO or Contently deliver AI-aware content workflows.
If enterprise scale is required: Goodie AI, Semrush Enterprise AIO, or AthenaHQ Enterprise offer the governance and coverage large organizations need.
If statistical confidence matters: Evertune's 1M+ prompts monthly provides the data depth for confident decision-making.
If persona-based insights drive strategy: Gumshoe's unique approach reveals how different buyer segments encounter your brand in AI.
No. AEO builds on SEO foundations. Technical SEO (crawlability, indexation, site architecture, structured data) is what makes your content machine-readable for LLM crawlers. Without strong SEO fundamentals, there's nothing reliable for AI systems to ingest or cite. The 0.65 correlation between organic position and AI mentions confirms that traditional SEO success still predicts AI visibility.
Start with Google's AI surfaces (AI Overviews + AI Mode + Gemini), which together represent approximately 57.5% of AI search user share with 2.1B active users. ChatGPT follows with 700M active users and 89.1% of measurable AI referral traffic. Perplexity matters for research-intensive audiences. Prioritize based on where your specific audience searches.
Unlike traditional SEO timelines measured in months, AI search can move faster. Content updated within the last 3 months performs best across all intents, and RAG (Retrieval Augmented Generation) systems pull from recently published content. Some brands report visibility improvements within weeks of implementing structured optimizations.
FAQ formats mirror conversational prompts and increase citation likelihood. Comparison content ("best X for Y") maps to high-commercial-intent queries. Content with high "fact density" and clear semantic HTML structure gets excerpted more readily. Third-party validation (reviews, news mentions) outweighs owned content for purchase intent queries.
There's tension here. Paywalled content limits AI access, but quality gated content can still earn authority through the signals AI systems track (backlinks, mentions, social validation). The trend toward RAG means fresh, accessible content has advantages, but the answer depends on your business model and audience expectations.
Track AI search attribution for leads and conversions through tools like Goodie AI's Attribution Dashboard or Profound's GA4 integration. Monitor brand mention frequency and sentiment in AI responses. Measure improvement in question-based search visibility. Compare conversion rates: Goodie AI research shows ChatGPT-sourced leads convert 2.1-4.4x higher than Google search leads.
AEO (Answer Engine Optimization) focuses on visibility in AI-generated answers. GEO (Generative Engine Optimization) is broader, encompassing optimization for all generative AI surfaces including but not limited to search. In practice, the terms are often used interchangeably, though GEO technically includes non-search AI applications.
Depends on your needs. Ahrefs Brand Radar and Semrush AI Toolkit provide solid monitoring for teams already invested in those platforms. For comprehensive optimization workflows, multi-market coverage, or advanced features like persona-based analysis, dedicated AEO platforms like Goodie AI or AthenaHQ offer capabilities traditional SEO tools are still developing.
The shift from "ranking" to "being cited" is the current state of search, not a future prediction. With 56% of enterprises making significant AEO/GEO investments in 2025 and 94% planning increases in 2026, the question isn't whether to invest in AI search visibility but how to operationalize it effectively.
The platforms on this list represent different approaches to the same challenge: helping brands show up where customers are increasingly starting their journey. Whether you're a startup watching budget closely or an enterprise managing global visibility, there's a tool fit for your stage.
The brands winning in AI search aren't using every tool. They picked one platform that matches their needs, mastered it, and built systematic workflows around measurement and iteration. That's the playbook that consistently delivers 3-5x improvement in AI citations within 90 days.
The window for competitive advantage is still open. But as adoption accelerates, the moat between early movers and late arrivals is deepening. The time to build your AI search visibility infrastructure is now.
